Fashion Revolution

fashion rev 2016

The fashion industry has one of the most complicated supply chains in the world; it secures livelihoods, grows crops, applies emerging technologies, but does so with huge environmental and social costs.

On 24 April 2013, 1134 people  were killed and over 2500 injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh. They were all working in the fashion industry. That is when Fashion Revolution was born.

2013_savar_building_collapse02 (1)

Fashion Revolution says ‘enough is enough’. It is about standing up for the rights of the makers and designers and asks us as wearers and consumers of fashion to re-connect with and celebrate the skills and ambitions of all involved in this incredible industry.

We need transparency and that is why we are supporting #whomademyclothes 

Lack of transparency costs lives. It’s impossible for companies to make sure human rights are respected and that environmental practices are sound without knowing where their products are made. That’s why transparency is essential. Transparency means companies know who makes their clothes – at least where they are stitched as a first step – and communicate this to their customers, shareholders and staff.

This is what Fashion Revolution is asking for.
Knowledge, information, honesty.

Joyn India

Joyn India believe that each set of hands that touch a product during it’s manufacture should bring another job, another livelihood. You will see this transparency and commitment reflected on their labels where the maker who carries out each stage of the manufacturing process signs their name.

At the heart of JOYN lies a desire to see lives changed. To see those crippled by poverty and hardship dance for joy. To do this, JOYN provides employees with not only steady jobs and a good work environment, but a daily meal plan, education for their children, English and vocational training, and medical care.  Lives are changing as a result.


Check with Fashion Revolution here to see why it matters and how your favourite clothes brands are performing. Use your purchasing power to help this movement gain momentum and make some real and lasting changes in the fashion industry. It is within our power!




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